Web Design Process

Digital Strategy & Consultation

We work closely with clients through strategic consultation, embedded workshops, and other à la carte services. Our wide range of services include consumer research, strategic audits, digital consultation, product roadmap development, on-site workshops, go-to-market strategies, online visibility strategies, usability testing, focus groups, and creative ideation sessions.

Plan & Prototype

This is the best option for start-ups or established companies who wish to prototype their vision or fully plan their next product idea. Plan & Prototype projects typically include discovery, research, project planning, user experience (UX) design, content strategy, functional requirements, technology R&D, clickable prototypes, high-fidelity design comps, and more. Pricing is a narrow estimate range with suggested Do-Not-Exceed (DNE) amount

Design + Build

In this model, we fully develop your new product and bring it to market. Great for creating new MVP platforms, SaaS products, large-scale / enterprise CMS, content migrations, integrated systems, and other technology-heavy projects. Design + Build projects leverage PRPL’s 9-Stage Production Process that includes Plan & Prototype services, plus Development, Testing, Launch, and Warranty. Once we ship, we train your staff and hand over the keys.



Assigning the team. Reviewing business requirements and high-level timeline. Establishing project points of contact, process, and getting to know the client / team.



Gathering and finalizing requirements and goals for the project. Discussing project timeline and key milestones. Learning and understanding the problems to be solved.


Research & Strategy

Defining and closing gaps in knowledge through investigation and research of behaviors, needs, and motivations. Understanding competitive landscapes, markets, and industries to inform an effective project strategy.


Planning & Content

Marrying the results of the Discovery and Research stages into a cohesive project plan. Refining the functional requirements for the Design and Development stages.


Designs & Assets

Applying the learnings from Discovery, Research, and Planning into a high-fidelity visual representation of the end product.



Implementing the functionality decided upon in the Discovery, Research, Planning and Design stages. Internal quality testing and verification of feature completion.


User Acceptance Testing (UAT)

Reviewing the functionality of the product with the customer against the established acceptance criteria in a testing environment. Reporting and resolution on any discrepancies.



Accepting the product as final and complete according to specifications, and ready for release to its intended audience.


90-Day Warranty & Support

Ongoing support of the product after Launch. This includes defect resolution and security / vulnerability updates.